Blue Book Agreement 2019

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As we head into the new year, it`s important to stay up-to-date with the latest industry news and developments. One key development for publishers and advertisers in the digital space is the release of the Blue Book Agreement 2019.

The Blue Book Agreement, also known as the Digital Advertising Alliance (DAA) Self-Regulatory Principles for Online Behavioral Advertising, sets guidelines for online advertisers and publishers to provide transparency and choice to consumers when it comes to data collection and targeted advertising.

Some of the key updates to the Blue Book Agreement for 2019 include:

1. Enhanced transparency requirements: Advertisers and publishers must provide clear and conspicuous notice to consumers about data collection and use for online behavioral advertising.

2. Opt-out mechanisms: Consumers must be provided with easy-to-use mechanisms for opting out of targeted advertising.

3. Limited data retention: Advertisers and publishers must limit the retention of data collected for online behavioral advertising purposes.

4. Strengthened accountability: Advertisers and publishers must ensure that third-party service providers comply with the Blue Book Agreement.

By following the guidelines set forth in the Blue Book Agreement, advertisers and publishers can earn the trust of consumers and avoid potential regulatory action. It`s important for those working in the digital advertising space to stay informed and up-to-date with the latest developments and guidelines.

In conclusion, the Blue Book Agreement 2019 provides important updates and guidelines for online advertisers and publishers when it comes to data collection and targeted advertising. By following these principles, industry professionals can ensure transparency and accountability and earn the trust of consumers.